McDonald's isn't the only large food corporation trying to change the focus of its ads. In collecting the recent ads of some of America's biggest food companies, two consistent strategies emerge: Farmers and Freshness. The companies focusing on farmers made sure to give farmers a sense of salt-of-the-earth hero worship; without these men and women, the ads suggest, the food on your plate simply wouldn't taste as good as it does. For the companies focusing on freshness, each ad linked freshness with overall taste quality, assuming the fresher and "realer" the food is, the better it will taste.
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